This Brand Was Built from a Hard Place.
Not a business plan. Not a trend. A need — to create something that says: you are not alone, your story matters, and healing is possible.
Every feather color in our collection represents a different inner soul. And some of the deepest, most courageous souls have been shaped by things no one should have to carry alone — grief, mental illness, abuse, the loss of someone who couldn't hold on.
That's why, for every awareness month collection we release, 10% of every product sold goes directly to the cause that collection honors — for the entire duration of that awareness month.
For our suicide prevention collection, that means 10% goes to the American Foundation for Suicide Prevention — an organization working every day to save lives and bring hope to those who need it most. You can learn more about the work they do at afsp.org.
This isn't a marketing move. It's accountability. A way to make sure that every time someone wears one of these pieces, something real gets done for the people behind it.
If you're here because you found a feather color that felt like yours — welcome. You belong in this space. And if you're here because you've been through something, or you love someone who has, know that this community was built with you in mind.
We're glad you're here.
— Ciera
Every awareness month. Every purchase. A portion goes where it matters.
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